Provenance Camberwell.

Inspired by the authenticity and quality we love to see in the art world, we worked on naming and branding for this new development. ‘Provenance’––a perfect fit for the building––naturally spoke to the development’s authentic design details and impeccable build quality. We then created unique naming conventions for each level of the development; Botanic, Epicure and Domain Collections. These names highlighted the unique elements of each Collection––gardens, chef’s kitchens, and rooftop views. In collaboration with Beulah, Elenberg Fraser, and Openwork, we curated an unparalleled living experience, blending artistry and innovation at every turn. 

Collaborators.
Developer: Beulah International
Architect: Elenberg Fraser
Interior Design: Elenberg Fraser
Landscape Architect: Openwork
Renders: Binyan

Scope.
Brand Strategy
Brand Identity
Name Generation
Art Direction
Collateral
Digital Design 
Display Suite & Signage
Copywriting

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